Fashion Meets Affordability: Who What Wear Collection

Fashion Meets Affordability: Who What Wear Collection

Fashion Meets Affordability | Rockwell

Spring, 2012 — It feels like it was just last week that I drove down Wilshire Boulevard, anxiously scanning the buildings for 6351. I couldn’t afford to be late; I had a highly anticipated job interview with the industry’s leading fashion and style authority, Who What Wear.

Once I arrived, a friendly receptionist led me through the chic, naturally lit office. I met with two Senior Editors, both of which I seemed to hit it off. After diligent follow-up, I received an offer. I was ecstatic!

Image via Where We Design

That summer, I learned how to use WordPress, how to listen to media trends, and so much more. I soaked it all in like a sponge, and loved every minute of it. To this day, I have nothing but positive things to say about the company.

Who What Wear x Target

Fast forward five years, two offices, and 50+ employees, Who What Wear still reigns supreme. The media giant receives accolades from major news publications, including Forbes, CNN, and more. And, with their Target collection that launched earlier this year, it seems the company hasn’t lost an ounce of momentum.

What sets this particular collection out from the crowd isn’t just the price point. Not only are all the items under $60, but also they’re celebrated for versatility and industry demand. From the office to happy hour, most pieces can easily transition to match the occasion. Unlike the majority of fashion brands on the market, Who What Wear informs product decisions based on user data. The company tailors designs according to reader feedback, click rates, social media engagement and affiliate link shopping.

Where fashion meets affordability, you will also find me. Most of us know what it’s like to visit Target with the intention of buying just a few household staples like laundry detergent or milk. We all know the story doesn’t end this way. More often than not, we find ourselves (carts full), debating between two blouses or smelling the candles in the home section. In short, next time you want to stick to your shopping list, better head elsewhere. Just don’t choose Amazon, where the damage will be of equal or greater value. Ha!

Scroll down for this week’s outfit details and, if something happens to catch your eye, visit the links below!


Fashion Meets Affordability | Rockwell



Office Images sourced from Where We Design


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